TikTok creators on the TikTok 100 include Noen Eubanks, who made his first video a year ago in September and now has more than 7 million followers. Anyone can post a video and it can be seen by hundreds or millions of people,” said Ms. “There’s something really attainable about TikTok fame.

You just need to tap into the right trend, or do the right dance at the right time. Because TikTok primarily serves viewers through its algorithm-driven feed, you don’t need a single follower on the app to have a video blow up. TikTok fame is different from fame on other social platforms like YouTube, Twitter or Instagram. “TikTok has become a hotbed of talent, and there’s so much discoverability on the platform that it can be used as this mechanism to discover new voices,” she said. She pointed to the breakout success of Lil Nas X and the impact the platform has had on the music industry as a highlight of this past year. “The thing that continues to inspire me is how much diversity and amazing content there’s been on the app,” said Vanessa Pappas, the general manager of TikTok North America and Australia. Top memes on the app included #TikTokChecks (a format where users show off locations or objects as markers of their identity), VSCO girls (a youthful subculture consisting of scrunchies, Hydro Flasks and environmentalism) and “walk a mile,” in which people create high-heeled shoes out of absurd objects in a riff on an Iggy Azalea song. The most viral videos on the app included a science experiment conducted by YouTube star David Dobrik, a man doing surgery on a banana and a swimming pool stunt gone terribly wrong. The list highlights popular TikToks in topic areas like beauty and style, sports, pets and dance trends. TikTok has released the TikTok 100, a year-in-review list that names the top videos, genres, creators and memes that shaped the fastest-growing platform of the past year.

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